Doing Well By Doing Good

SOLO Eyewear

Looking for unique ways to give back? Here’s a thought: what if you could help those in need by shopping? You’ve probably heard about Toms–the do-good fashion label (for those not in the know — the brand popularized the buy one give one model of business) that donates one pair of shoes for each pair of Toms shoes purchased.

A new business, founded by a group of former San Diego State University students is also doing well by doing good. (Thanks to The Green Schoolhouse Series who tipped us off)

SOLO Eyewear was founded in hopes of spreading the blessing of vision across the world – and it does.  For every pair of sunglasses sold, SOLO donates a pair of prescription glasses or funds surgeries for those in need—worldwide, nearly 1 billion people do not have access to eye care or corrective lenses.

“So many people do not have access to eye care, do not have prescription eye glasses,” Co-founder Jenny Amaraneni said in an SDSU News Center video.  “And how do you go to school if you can’t see?  How do you provide for your family if you’re not able to see?”

Amaraneni credits her international entrepreneurship professor Martina Musteen for inspiring the idea for SOLO after her class was required to design a business centered around a social issue.  Soon, her idea caught the attention of her peers, Craig Stern and Dana Holliday, while working at the SDSU Entrepreneurial Management Center.

Since founding the company in March, the three have just recently celebrated their first official donation, which will fund more than 750 pairs of prescription eye glasses.

Know of any other businesses doing well by doing good? Let us know on the Make It Simple Sister Facebook page:


  1. We agree with your philosophy – do well by doing good. We help Solo Eyewear and you the best.

  2. Rene Beight says:

    Awesome! It’s great when you can give someone a gift that keeps on giving 🙂

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